February 7, 2022
Given the recent trends of e-commerce delivery companies, it is somewhat likely that most online shoppers will expect same-day deliveries to become the new standard when purchasing products.
If you own a small business and want to capitalize on this trend, hiring the services of a same-day delivery company could be an added advantage. It helps your business by delivering products on time and empowers you to stay ahead of the competition.
What is same-day delivery?
The concept of same-day delivery is not new. It has been around for the past couple of years and is swiftly gaining popularity now. Same-day delivery usually refers to the delivery of products within 24 hours of placing the order.
Customers in today’s fast-paced world are constantly looking for immediate service, along with efficiency and promptness, when dealing with any business. If you can provide these features, your business will thrive with sales.
Here are four ways SMEs can benefit from facilitating same-day delivery:
1) Enhanced Customer Satisfaction
Waiting for your products to be delivered can be an agonizing experience for some, especially when they need those products urgently. Same-day delivery takes this waiting period (and the pain associated with it) out of the equation, thus leading to happy customers. Moreover, consistently achieving customer satisfaction leads to customer retention and customer loyalty, making it more beneficial for small businesses.
3) Reduced Inventory costs
Hiring an e-commerce delivery company that provides same-day delivery is also an innovative way to reduce the inventory costs incurred by businesses. As your goods will move in and out of warehouses quickly with same-day delivery, this allows small businesses to pay less for inventory, thereby reducing inventory costs.
2) Aids purchase decisions and improves conversion rates.
Delivery factors help when most customers are indecisive at the final stage of the sales funnel. To complete a purchase, minor features like offering same-day delivery can work as CTAs. and will have a positive impact on their purchasing decisions.
Moreover, when most customers are indecisive, you give them more reasons to buy a product. They are more likely to buy it because it is easier for customers to justify their purchase when there are additional benefits for businesses.
4) Getting ahead of the competition
If you can deliver your products faster than your competition, it will be a decision-making factor for customers. They will choose to buy a product from you over your competitors.
Providing better services to your customers than the competition also sets you apart. Your brand will stand out, and you will build a unique brand image for your business. Furthermore, that helps your business attract more customers.
Forge a stronger relationship with customers.
In an age where it is getting more and more challenging for small businesses to win the trust of their customers in the way the top companies in the industry have, it is crucial for companies to strengthen their relationships of trust with their customers.
Having your customers receive their purchases on the same day is a small yet constructive step in the right direction, as it shows customers that your products and the delivery thereof are trustworthy. Satisfied and happy customers are often your best marketers, as their word-of-mouth praise for your business will bring in more organic customers.
With all the benefits mentioned above for both businesses and their customers, it is evident that providing the option of same-day delivery is very significant. And hiring the services of a same-day delivery company would be an absolute game-changer for any small or medium-sized business looking to make a mark in their respective industry.